Our story

Without accessibility, there are no solutions.

Fertility treatment works — but for most people it might as well not exist, because the price puts it out of reach. We started She’s well to level the fertility playing field: accessible, subscription-based care for our biggest fertility concerns.

The mission

Create an open and empowered female culture that results in more proactivity around infertility prevention & self-care.

She’s well provides financial plans that help women, men and couples have children when they’re ready — bundling treatment, medications, labs and concierge care into one transparent monthly price. We’re built by 28labs Inc.

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A baby peeking out from under a white blanket

What we believe.

Price certainty is care.

The stress of not knowing what treatment will cost is itself a health burden. One price before you start removes it.

Information should be free.

Understanding your own fertility shouldn’t require a paywall or a medical degree. Our information hub is open to everyone.

A real person, every time.

Every plan comes with a dedicated nurse concierge and 24/7 access to a care team. No hold music, no bots, no dead ends.

For whatever your someday looks like.

Talk to a real person before you commit to anything.

Build your plan

No commitment. No credit card. A real person replies.